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During a December 2023 survey in the United States, nearly 88 percent of consumers aged 55 to 64 were concerned about data privacy when interacting with brands digitally. Among interviewees aged 25 to 34, the respective share stood at roughly 81 percent.
Share of consumers with concerns about data privacy when interacting with brand online in the United States as of December 2023, by age group
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Other statistics that may interest you Online privacy in the United Kingdom (UK)
Overview
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User attitudes toward privacy and awareness
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- Premium Statistic UK: attitudes of internet users regarding online privacy Q3 2023
- Basic Statistic UK internet users who think that being online is beneficial rather than risky 2023
- Basic Statistic UK: personal data sharing in return for online services 2023
- Basic Statistic UK: personal data gathering awareness change among users 2023
- Basic Statistic UK: personal data tracking attitudes among users 2023
- Basic Statistic UK: personal data gathering awareness raise motivations among users 2023
Consumer approach to data privacy
5
- Basic Statistic UK consumer willingness to share personal information online 2022
- Basic Statistic UK consumer opinions on data protection responsibilities 2022
- Basic Statistic UK consumer interest in installing a checkout-free store apps 2022
- Basic Statistic UK consumer ways to research data privacy reputation of firms 2022
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User actions toward online data protection
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- Basic Statistic Virtual private network usage frequency in United Kingdom (UK) 2023
- Basic Statistic Share of online time spent using VPN in United Kingdom (UK) 2023
- Basic Statistic United Kingdom: frequency of using fake personal information 2023
- Basic Statistic Frequency of dismissing cookies in United Kingdom (UK) 2023
- Basic Statistic Private browsing or incognito mode usage frequency in United Kingdom (UK) 2023
- Basic Statistic Browsing history cleaning frequency in United Kingdom (UK) 2023
- Basic Statistic Main reason for using private browsing methods in United Kingdom (UK) 2023
Privacy actions by user demographic
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- Premium Statistic Virtual private network usage frequency in United Kingdom (UK) 2023, by gender
- Premium Statistic Virtual private network usage frequency in United Kingdom (UK) 2023, by age
- Premium Statistic Private browsing frequency in United Kingdom (UK) 2023, by gender
- Premium Statistic Private browsing frequency in United Kingdom (UK) 2023, by age
- Premium Statistic Browsing history cleaning frequency in United Kingdom (UK) 2023, by gender
- Premium Statistic Browsing history cleaning frequency in United Kingdom (UK) 2023, by age
- Premium Statistic Frequency of dismissing cookies in United Kingdom (UK) 2023, by gender
- Premium Statistic Frequency of dismissing cookies in United Kingdom 2023, by age
Online harassment
6
- Basic Statistic UK: harassment experienced online 2022
- Basic Statistic UK: harassment experienced online 2022, by gender
- Basic Statistic UK: online harassment perpetrators 2022
- Basic Statistic UK: victims on how long online abuse and cyberstalking lasted 2022
- Basic Statistic UK: victims of image based sexual abuse 2022, by age and gender
- Basic Statistic UK: victims on reporting online harassment to internet companies 2022
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Attest. (February 22, 2024). Share of consumers with concerns about data privacy when interacting with brand online in the United States as of December 2023, by age group [Graph]. In Statista. Retrieved May 06, 2024, from https://www.statista.com/statistics/1453775/share-consumers-concerns-data-privacy-usa-age-group/
Attest. "Share of consumers with concerns about data privacy when interacting with brand online in the United States as of December 2023, by age group." Chart. February 22, 2024. Statista. Accessed May 06, 2024. https://www.statista.com/statistics/1453775/share-consumers-concerns-data-privacy-usa-age-group/
Attest. (2024). Share of consumers with concerns about data privacy when interacting with brand online in the United States as of December 2023, by age group. Statista. Statista Inc.. Accessed: May 06, 2024. https://www.statista.com/statistics/1453775/share-consumers-concerns-data-privacy-usa-age-group/
Attest. "Share of Consumers with Concerns about Data Privacy When Interacting with Brand Online in The United States as of December 2023, by Age Group." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1453775/share-consumers-concerns-data-privacy-usa-age-group/
Attest, Share of consumers with concerns about data privacy when interacting with brand online in the United States as of December 2023, by age group Statista, https://www.statista.com/statistics/1453775/share-consumers-concerns-data-privacy-usa-age-group/ (last visited May 06, 2024)
Share of consumers with concerns about data privacy when interacting with brand online in the United States as of December 2023, by age group [Graph], Attest, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1453775/share-consumers-concerns-data-privacy-usa-age-group/