Factors boosting survey completion worldwide 2024 | Statista

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A survey that is easy to take is the most important factor for all generations when it comes to completing a survey. Two thirds of all adults between 18 and 77 years said that this factor made it more likely for them to complete a survey. Moreover, the inclusion of images was more important to Gen Z than other generations, but simultaneously, text-only was also more important to Gen Z than other generations

Factors making people more likely to complete a survey worldwide in 2024, by generation

Characteristic	All adults	Gen Z	Millennials	Gen X	Boomers
Survey is easy to take	66%	62%	67%	67%	65%
Survey will be used to inform product or service development	55%	54%	56%	57%	53%
Survey has fewer than ten questions	55%	54%	56%	55%	53%
Survey includes image-based questions	44%	53%	48%	43%	33%
Survey is text-only	34%	40%	37%	32%	28%
Survey has ten or more questions	32%	37%	35%	30%	23%

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Release date

February 2024

More information

Region

Worldwide, Australia, Belgium, Denmark, France, Germany, Luxembourg, Netherlands, New Zealand, Spain, Sweden, United Kingdom, United States

Survey time period

September to November 2023

Number of respondents

10,394 in 13 countries

Age group

18-77 years

Supplementary notes

Gen Z = 18-26 years.

Millennials = 27-42 years.

Gen X = 43-58 years.

Boomers = 59-77 years.

Type of survey not stated.

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