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Top factors that influence Gen Z's purchase of beauty products online U.S. 2023

Published by
L. Yltävä,
Jan 12, 2024
A survey conducted in 2023 revealed that Gen Z consumers in the United States are heavily influenced by online user-generated content when deciding whether to purchase beauty products. Almost all the Gen Z survey respondents read ratings and reviews by fellow shoppers when considering buying beauty items. Customer photos and videos were also ranked as highly important factors, as well as customer Q&As.

Top factors that Gen Z online shoppers consider when making beauty purchases in the United States in 2023

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Release date

January 2024

Region

United States

Survey time period

May 2023

Number of respondents

26,340 respondents*

Age group

1997 and later born

Special properties

factors Gen Z shoppers consider when deciding to make a beauty purchase

Supplementary notes

*Total beauty shoppers across all generations in the survey.
The date of release is the date of access.

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Topics

Gen Z online shopping behaviorGenerational grocery shopping behavior in the UKU.S. Gen Z & millennials: consumer goods and shopping behaviorAdvertising and marketing to Generation Z in the United StatesGen Z consumers in China
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