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Kansas City Chiefs social media boost after Taylor Swift's appearance 2023

Published by
Christina Gough,
Dec 14, 2023
Taylor Swift made a surprise appearance at Arrowhead Stadium on Week 3 of the 2023 NFL season. The 12-time Grammy winner was in attendance to support Kansas City Chiefs tight end Travis Kelce, with whom she had been romantically linked. Swift's appearance at the game led to a growth in engagement of over 85 percent on posts on the Chiefs' Twitter page.

Growth in engagement of the Kansas City Chiefs social media pages following Taylor Swift's appearance at a game in September 2023

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Release date

September 2023

Region

United States

Survey time period

September 2023

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Statistics on " Social media usage in Belgium "

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Most popular social media platforms (how many people)

6

Instagram

6

Facebook

7

WhatsApp, Twitter, Snapchat and TikTok

6

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