Frequency of online purchases of beauty products worldwide 2022, by country
In the majority of countries, global shoppers purchased beauty and health care products online approximately once a month in 2022. The countries with the most consumers who bought beauty and health care items online on a weekly basis were Singapore and Vietnam, with 12 percent. At 11 percent both Indonesia and the Philippines followed in close succession. Thailand was the country with the third largest share of consumers who purchased beauty products via the internet on a weekly basis, at nine percent.
