In 2023, European shoppers of health and beauty products gave insights on the frequency of their online purchases. Around one third of online shoppers, stated that they buy beauty products once a month via the internet, while roughly 34 percent only purchase these items once every two or three months. Only about five percent purchase beauty and health care goods on a weekly basis.
February 2024
Europe
May 31 to July 19, 2023
801-1,570 respondents*
18-70 years
regular e-shoppers
Online survey
*All respondents purchased physical goods online, at least once, since January 2023, and had it delivered.
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