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Share of desktop OTT unique visitors India 2022, by leading platform

Published by
Tanushree Basuroy,
Apr 29, 2024
In April 2022, about 99 percent of the unique visitors of MX Player accessed the OTT platform through a desktop in India. However, only about 87 percent of Netflix's unique visitors used a desktop to access the site during that period. Domestic video streaming platforms were able to penetrate the Indian market far better than global ones due to their affordability and availability of content in several Indian languages.

Share of desktop unique visitors of over-the-top (OTT) platform in India in April 2022, by leading platform (in millions)

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Release date

July 2022

Region

India

Survey time period

April 2022

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Overview

6

Segment: Desktop browsers

6

Segment: Mobile browsers

5

Consumption

4

Special focus: Tor browsers

4

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Topics

Streaming worldwideSubscription video-on-demand services in EuropeStreaming in the United StatesMusic streamingSubscription video-on-demand in the United States
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