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Marketing automation success rate according to marketers worldwide 2024

Published by
J. G. Navarro,
Mar 20, 2024
During a February 2024 global survey among marketing decision-makers, over one-quarter (or 28 percent) described their current marketing automation strategies as very successful in helping them achieve their marketing goals. More than two-thirds (69 percent) of respondents said their approach to automation was somewhat successful. According to the same study, email marketing and social media management were the areas where marketers most applied automation.

Perceived success of automation in achieving marketing objectives according to marketers worldwide as of February 2024

© Statista 2024
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Release date

March 2024

Region

Worldwide

Survey time period

February 2024

Number of respondents

387 respondents

Special properties

among marketing decision-makers

Method of interview

Online survey

Supplementary notes

* Statista calculated the figure based on the source's data.

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Topics

Marketing automation Mobile advertising and marketing worldwideVideo advertising and marketing worldwideE-mail marketing worldwideProgrammatic advertising worldwide
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