B2B organizations' revenue share from digital channels in Nordic countries 2020-2024
Within the Nordic countries, the share of business-to-business (B2B) organisations' revenue share which comes from digital channels has increased from 25 percent in 2020 to 35 percent in 2022. According to this, the rise is expected to continue, with the revenue share from digital channels in 2024 projected to be 45 percent.