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U.S. consumers' views on online sexual wellness product purchases 2022, by generation

Published by Statista Research Department, Nov 13, 2023

According to the results of a recent survey carried out in the United States, 60 percent of millennial respondents stated that they purchased a recreational sexual wellness product online before and that they would do it again. Around 52 percent of respondents belonging to Gen X stated the same.

Number of consumers who bought sexual wellness products online and would repurchase them in the United States in 2022, by generation

Characteristic	Gen Z	Milennials	Gen X	Baby Boomers
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

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Release date

September 2022

More information

Region

United States

Survey time period

July 2022

Number of respondents

1,060 respondents

Age group

18-76 years

Special properties

female and male consumers

Supplementary notes

The source does not specify the type of survey.
The source formulated the question as follows: "Have you ever purchased a recreational sexual wellness product (i.e. sex toys, BDSM) online before, and if so, would you do it again?"

Percentage points exceeding 100 percent are probably due to rounding.

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