Social commerce spend by age group 2025

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A 2021 survey found that a third of the global social media shopping spend in 2025 would be attributed to millennial consumers. Next in line are Gen Z shoppers, accounting for 29 percent of social commerce spending.

Distribution of social commerce spending worldwide in 2025, by generation

Characteristic	Spending share
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Release date

January 2022

More information

Region

Worldwide

Survey time period

August 12 to September 3, 2021

Number of respondents

10,053*

Method of interview

Online survey

Supplementary notes

* Social media users in China, India, Brazil, the U.S. and the UK.

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