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According to a survey conducted in the United States and released in 2021, houseplants were most popular with baby boomer and millennial respondents. While millennials made up 34 percent of houseplant purchasers, baby boomers represented the largest share, at 45 percent.
Houseplant consumers in the United States in 2021, by generation
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Statistics
Floral Marketing Fund. (December 9, 2021). Houseplant consumers in the United States in 2021, by generation [Graph]. In Statista. Retrieved May 10, 2024, from https://www.statista.com/statistics/1317305/houseplant-purchasers-by-generation-us/
Floral Marketing Fund. "Houseplant consumers in the United States in 2021, by generation." Chart. December 9, 2021. Statista. Accessed May 10, 2024. https://www.statista.com/statistics/1317305/houseplant-purchasers-by-generation-us/
Floral Marketing Fund. (2021). Houseplant consumers in the United States in 2021, by generation. Statista. Statista Inc.. Accessed: May 10, 2024. https://www.statista.com/statistics/1317305/houseplant-purchasers-by-generation-us/
Floral Marketing Fund. "Houseplant Consumers in The United States in 2021, by Generation." Statista, Statista Inc., 9 Dec 2021, https://www.statista.com/statistics/1317305/houseplant-purchasers-by-generation-us/
Floral Marketing Fund, Houseplant consumers in the United States in 2021, by generation Statista, https://www.statista.com/statistics/1317305/houseplant-purchasers-by-generation-us/ (last visited May 10, 2024)
Houseplant consumers in the United States in 2021, by generation [Graph], Floral Marketing Fund, December 9, 2021. [Online]. Available: https://www.statista.com/statistics/1317305/houseplant-purchasers-by-generation-us/