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A 2021 survey revealed that 27 percent of consumers worldwide used online reviews and ratings regularly in order to help make purchase decisions. Indonesian consumers were most likely to use online reviews and ratings to help with their purchase decisions, with 50 percent of respondents reporting so.
Share of consumers who regularly use online reviews and ratings to help with fashion purchase decisions as of November 2021, by country
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YouGov. (February 2, 2022). Share of consumers who regularly use online reviews and ratings to help with fashion purchase decisions as of November 2021, by country [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1301862/global-consumers-online-reviews-purchase-decisions/
YouGov. "Share of consumers who regularly use online reviews and ratings to help with fashion purchase decisions as of November 2021, by country." Chart. February 2, 2022. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1301862/global-consumers-online-reviews-purchase-decisions/
YouGov. (2022). Share of consumers who regularly use online reviews and ratings to help with fashion purchase decisions as of November 2021, by country. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1301862/global-consumers-online-reviews-purchase-decisions/
YouGov. "Share of Consumers Who Regularly Use Online Reviews and Ratings to Help with Fashion Purchase Decisions as of November 2021, by Country." Statista, Statista Inc., 2 Feb 2022, https://www.statista.com/statistics/1301862/global-consumers-online-reviews-purchase-decisions/
YouGov, Share of consumers who regularly use online reviews and ratings to help with fashion purchase decisions as of November 2021, by country Statista, https://www.statista.com/statistics/1301862/global-consumers-online-reviews-purchase-decisions/ (last visited May 11, 2024)
Share of consumers who regularly use online reviews and ratings to help with fashion purchase decisions as of November 2021, by country [Graph], YouGov, February 2, 2022. [Online]. Available: https://www.statista.com/statistics/1301862/global-consumers-online-reviews-purchase-decisions/