Favorite brands, products, and services among U.S. boomers 2021
In 2021, Apple was the all-time favorite brand, product, and/or service of approximately nine percent of baby boomers in the United States, making it the generation's favorite brand overall. Amazon was the second most popular with eight percent of votes that year. In comparison to boomers, Gen Z consumers in the United States only had a handful of the same favorite brands.
