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Only one in four big Italian companies operating in the B2B sector used an e-commerce platform in 2020. A survey conducted among large Italian companies showed that 15 percent of them used their own platform, while nine percent provided products and services through third-party e-commerce sites.
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About the region
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- Premium Statistic Value of the B2B e-commerce market in Italy 2019
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- Premium Statistic B2B e-commerce share in total e-commerce sales 2019, by country
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Statistics
Marketing Arena. (April 1, 2021). Do you sell on an e-commerce platform? [Graph]. In Statista. Retrieved May 10, 2024, from https://www.statista.com/statistics/1227115/e-commerce-platforms-among-b2b-companies-italy/
Marketing Arena. "Do you sell on an e-commerce platform?." Chart. April 1, 2021. Statista. Accessed May 10, 2024. https://www.statista.com/statistics/1227115/e-commerce-platforms-among-b2b-companies-italy/
Marketing Arena. (2021). Do you sell on an e-commerce platform?. Statista. Statista Inc.. Accessed: May 10, 2024. https://www.statista.com/statistics/1227115/e-commerce-platforms-among-b2b-companies-italy/
Marketing Arena. "Do You Sell on An E-commerce Platform?." Statista, Statista Inc., 1 Apr 2021, https://www.statista.com/statistics/1227115/e-commerce-platforms-among-b2b-companies-italy/
Marketing Arena, Do you sell on an e-commerce platform? Statista, https://www.statista.com/statistics/1227115/e-commerce-platforms-among-b2b-companies-italy/ (last visited May 10, 2024)
Do you sell on an e-commerce platform? [Graph], Marketing Arena, April 1, 2021. [Online]. Available: https://www.statista.com/statistics/1227115/e-commerce-platforms-among-b2b-companies-italy/