European user spending increase on mobile apps 2019-2020, by category
consumer spending on mobile apps in selected European countries for 2020 has exceeded 14 billion U.S. dollars.
In 2020, users in Europe have drastically increased their spending on certain app categories compared to the previous year. With the introduction of remote working solutions to face the coronavirus restrictions, it does not come as a surprise that business apps registered the highest user spending growth, with an increase of 116 percent year-over-year. Health & fitness apps registered the second-highest growth rate, followed by photo & video apps. Users have also directed their spending on both education and entertainment apps, which recorded respectively an increase of 52 and 50 percent. Overall, it is estimated that the combined