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A study from September 2020 on the activities performed while consuming digital audio in Ireland, found that the largest share, namely 48 percent of respondents said that they were doing household chores while listening to audio content. This was closely followed by 45 percent of respondents who said that they were relaxing while consuming digital audio content.
Leading activities while listening to digital audio in Ireland as of September 2020
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IAB Ireland. (November 5, 2020). Leading activities while listening to digital audio in Ireland as of September 2020 [Graph]. In Statista. Retrieved June 02, 2024, from https://www.statista.com/statistics/1201377/digital-audio-activities-ireland/
IAB Ireland. "Leading activities while listening to digital audio in Ireland as of September 2020." Chart. November 5, 2020. Statista. Accessed June 02, 2024. https://www.statista.com/statistics/1201377/digital-audio-activities-ireland/
IAB Ireland. (2020). Leading activities while listening to digital audio in Ireland as of September 2020. Statista. Statista Inc.. Accessed: June 02, 2024. https://www.statista.com/statistics/1201377/digital-audio-activities-ireland/
IAB Ireland. "Leading Activities While Listening to Digital Audio in Ireland as of September 2020." Statista, Statista Inc., 5 Nov 2020, https://www.statista.com/statistics/1201377/digital-audio-activities-ireland/
IAB Ireland, Leading activities while listening to digital audio in Ireland as of September 2020 Statista, https://www.statista.com/statistics/1201377/digital-audio-activities-ireland/ (last visited June 02, 2024)
Leading activities while listening to digital audio in Ireland as of September 2020 [Graph], IAB Ireland, November 5, 2020. [Online]. Available: https://www.statista.com/statistics/1201377/digital-audio-activities-ireland/