Paid impressions according to platform for online ads in France Q1 2021
In terms of paid impressions for France during the first quarter of 2021, the vast majority of them were achieved through mobile applications, which equaled to 93 percent of all online paid impressions. Paid impressions or "pay-per-impression" (PPI) is a compensation method that pays based on the number of impressions, or views, that an ad receives. Desktop paid impressions reached less than six percent.