Minority lead marketing budget on top films U.S. 2007 to 2018
Movies with an underrepresented female as the leading role received 10 million U.S. dollars less in domestic marketing budget than those starring white men, and received the least funding compared to films with male or white female leads. The study analyzed the allocation of promotion costs among top-grossing U.S. movies from 2007 to 2018, by identity of the lead. From 817 live action movies with a single protagonist, those starring women of color received the least budget, in both domestic and international promotion in print and advertising spending.
