U.S. top growing holiday e-retail categories 2020 | Statista

Nota: La página que ha solicitado no está en su idioma predeterminado. Usted está usando nuestra plataforma en otro idioma ahora.

The top-gaining e-commerce category in the United States during the 2020 holiday shopping season was grocery and beverages, with sales up 216 percent over the previous year. Health, fitness, and nutrition ranked second with an increase in online sales of close to 116 percent.

Growth rate of leading e-commerce retail categories during the holiday season in the United States in 2020

Characteristic	Year-on-year change
Grocery/beverage	216%
Health/fitness/nutrition specialty	115.8%
Home improvement	84.8%
Consumer electronics/major appliances	70.6%
Pet specialty	67.2%
General merchandise	47.6%
Beauty/personal care	40.3%
Home/décor/furniture	34.1%
Apparel/footwear	15.3%
Department store	-8.3%

Loading statistic...

Download

Source

Show detailed source information?

Register for free

Already a member?

Source

Use Ask Statista Research Service

Release date

January 2021

More information

Region

United States

Survey time period

2020 vs. 2019*

Special properties

represents activity on Rakuten Intelligence's platform, broader industry metrics may vary

Supplementary notes

* Based on orders made between September 30, 2019 - December 29, 2019, and September 28, 2020 - January 5, 2021.

Citation formats

Other statistics on the topic
Holiday season e-commerce in the United States

Retail e-commerce holiday season sales in the United States from 2016 to 2023 (in billion U.S. dollars)

B2C E-Commerce

Retail e-commerce holiday season sales in the U.S. 2016-2023

Year-on-year growth rate of retail e-commerce holiday season sales in the United States from 2017 to 2023

B2C E-Commerce

Growth of retail e-commerce holiday season sales in the U.S. 2017-2023

Expected use of social media in holiday shopping in the United States from 2011 to 2023

B2C E-Commerce

Expected social media usage in holiday shopping in the U.S. 2011-2023

Types of retailers consumers will likely shop at for holiday gifts in the United States, as of September 2023

Shopping Behavior

U.S. consumers' preferred types of retailers for holiday shopping 2023

Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Starter Account

The ideal entry-level account for individual users

Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references

$199 USD / Month *

Professional Account

Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

4

Other regions

10

Related statistics

10

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

E-commerce in Romania

E-commerce in Poland

E-commerce in Russia

E-commerce in Hungary

E-commerce in Czechia

Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year

Learn more about how Statista can support your business.