Main motivation for purchasing smart speakers in Hong Kong 2023, by gender
Rakuten Insight, approximately 44 percent of female respondents in Hong Kong who do not own a smart speaker stated that reducing the price to make smart speakers more affordable would convince them to buy a smart speaker. In the same survey, the majority of respondents owning a smart speaker indicated that they wanted a device for the convenience of controlling music player remotely.
According to a survey conducted by