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Rakuten in 2019, regarding the reasons why respondents tried functional beverages in Thailand, almost 51 percent of respondents aged between 25 and 34 years old stated that they had wanted to try something new. Contrastingly, for the same survey less than one percent of respondents in Thailand aged 25 to 34 years old stated that they tried functional beverages as a celebrity had endorsed it.
In a survey conducted by Mains reasons why consumers tried functional beverages in Thailand in 2019, by age group
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Rakuten Insight. (February 4, 2020). Mains reasons why consumers tried functional beverages in Thailand in 2019, by age group [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1095639/thailand-reasons-consumers-tried-functional-beverages-by-age-group/
Rakuten Insight. "Mains reasons why consumers tried functional beverages in Thailand in 2019, by age group." Chart. February 4, 2020. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1095639/thailand-reasons-consumers-tried-functional-beverages-by-age-group/
Rakuten Insight. (2020). Mains reasons why consumers tried functional beverages in Thailand in 2019, by age group. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1095639/thailand-reasons-consumers-tried-functional-beverages-by-age-group/
Rakuten Insight. "Mains Reasons Why Consumers Tried Functional Beverages in Thailand in 2019, by Age Group." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095639/thailand-reasons-consumers-tried-functional-beverages-by-age-group/
Rakuten Insight, Mains reasons why consumers tried functional beverages in Thailand in 2019, by age group Statista, https://www.statista.com/statistics/1095639/thailand-reasons-consumers-tried-functional-beverages-by-age-group/ (last visited May 21, 2024)
Mains reasons why consumers tried functional beverages in Thailand in 2019, by age group [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095639/thailand-reasons-consumers-tried-functional-beverages-by-age-group/