Poland: wealth level and time spent reading press 2017

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The amount of time spent reading the press among Polish consumers in 2017 increased with wealth. More than 50 percent of wealthy respondents read press for over an hour the previous day. Affluent consumers were also likely to read a higher number of press titles regularly.

Comparison between consumers' level of wealth and daily time spent reading press* in Poland in 2017

Characteristic	Did not read any press	Read up to an hour	Read an hour or more
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Release date

December 2017

More information

Region

Poland

Survey time period

2017

Number of respondents

18,000 respondents

Age group

18-59 years

Supplementary notes

Affluent consumers are defined as those whose monthly earnings exceed 5 thousand zloty, and wealthy consumers - those whose earnings exceed 14 thousand zloty. Aspiring consumers are those who earn less than 5 thousand zloty, but still purchase some luxury goods.

* Time spent reading press the previous day.

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