D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowShare of multichannel retail consumers in Italy 2017-2020
In March of 2020, the share of Italian consumers purchasing through apps, websites, as well as offline channels was approximately 21 percent of the total number of consumers. The share of multichannel retail consumers increased significantly, as in March 2017 only 15.7 percent of consumers had exhibited the same shopping behavior.
