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In 2018, Unilever Brasil Ltda. was the company with the highest brand penetration in the liquid hand and body soap segment in Brazil. Around 8.3 percent of households in the country purchased liquid soap of brands such as Lux, and Dove, marketed by this company. Colgate-Palmolive ranked second, with a share of 7.6 percent.
Liquid soap companies with the highest brand penetration rate in Brazil in 2018
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Statistics
Associação Brasileira de Supermercados. (October 30, 2019). Liquid soap companies with the highest brand penetration rate in Brazil in 2018 [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/1066752/liquid-soap-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Liquid soap companies with the highest brand penetration rate in Brazil in 2018." Chart. October 30, 2019. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/1066752/liquid-soap-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2019). Liquid soap companies with the highest brand penetration rate in Brazil in 2018. Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/1066752/liquid-soap-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Liquid Soap Companies with The Highest Brand Penetration Rate in Brazil in 2018." Statista, Statista Inc., 30 Oct 2019, https://www.statista.com/statistics/1066752/liquid-soap-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Liquid soap companies with the highest brand penetration rate in Brazil in 2018 Statista, https://www.statista.com/statistics/1066752/liquid-soap-companies-penetration-rate-brazil/ (last visited May 09, 2024)
Liquid soap companies with the highest brand penetration rate in Brazil in 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2019. [Online]. Available: https://www.statista.com/statistics/1066752/liquid-soap-companies-penetration-rate-brazil/