Brazil: online shopping penetration 2017-2020
Brazil's e-commerce sales revenue has been forecast to amount to 29.4 billion U.S. dollars in 2020.
Approximately 39 percent of internet users surveyed in Brazil between October 2019 and March 2020 said they had bought products and/or services online in the 12 months leading up to the survey. This is five percentage points higher than the penetration rate recorded a year earlier.