Share of travel brands investing in business intelligence/predictive analytics 2019
When it comes to the future, technology is looking to be an important part of how we function as a society. This also reflects on the travel industry, which is adapting to the new demands of the traveler by anticipating their future technological needs. According to the source, 68 percent of travel brands will reportedly be investing in business intelligence or predictive analytics by 2019, while the remaining 32 percent of travel brands do not intend to do so. Who will have made the right decision? We will have to wait and see.