Opinion on growing liquor market in Italy 2019

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This graph shows the results of a survey about the growing liquor market in Italy in 2019. According to data, 38 percent of respondents believed that the consumption of traditional Italian liquors could increase in the next years, whereas 15 percent of interviewees indicated liquors with specific herbs, species, roots and fruits as the product whose consumption was estimated to expand. Moreover, organic sweet and bitter liquors were pointed out by 12 percent of respondents as the growing tendency in this sector.

In your opinion, which are the sweet and bitter liquors whose consumption will increase in the next 2-3 years?

Characteristic	Share of respondents
Traditional Italian	38%
Products containing specific herbs, spices, roots, fruits	15%
Organic	12%
Small packages	7%
From a specific territory	7%
Mixed in cocktails	6%
Limited edition (collaboration with mode sector, influencer)	5%
Mixed with particular ingredients	5%
Packaging/Innovative design	3%
From abroad	1%
Other	1%

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Release date

May 2019

More information

Region

Italy

Survey time period

2019

Number of respondents

800 respondents

Age group

18-73 years

Method of interview

Questionnaire

Supplementary notes

The survey has been conducted with CAWI methodology.
* Respondents consumed liquors at least once in the last 12 months.
This question was phrased by the source as follows: "In generale, quali sono secondo Lei gli AMARI/LIQUORI DOLCI che cresceranno di più in Italia nei prossimi 2-3 anni?".

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