UK consumers offline purchases 2017

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This statistic presents the share of products consumers in the United Kingdom (UK) stated they would purchase offline in 2017, by gender. According to a survey carried out by Hotukdeals in 2017, food and drink elicited the most positive response from female consumers in the UK with 70 percent. Another goods category popular with both genders was DIY products, with 45 percent male and and 47 percent female consumers stating their preference for buying them offline.

Share of products consumers buy offline in the United Kingdom (UK) in 2017*, by gender

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Release date

2018

More information

Region

United Kingdom

Survey time period

September 11-22, 2017

Number of respondents

2,003**

Special properties

UK consumers

Method of interview

Online panel

Supplementary notes

* This question was phrased by the source as follows: "What products do you buy offline?"
Multiple answers were possible.

** 1,003 male and 1,000 female respondents took part in this survey.

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