Vegetables - United States

  • United States
  • Gross production value in Vegetables market is projected to amount to €23.48bn in 2025. An annual growth rate of 0.02% is expected (CAGR 2025-2029), resulting in gross production value of €23.50bn in 2029.
  • The import value in Vegetables market is projected to amount to €10.6bn in 2025. An annual growth rate of 3.70% is expected (CAGR 2025–2029).
  • The export value in Vegetables market is projected to amount to €2.9bn in 2025. An annual growth rate of 1.44% is expected (CAGR 2025–2029).

Key regions: Germany, United States, United Kingdom, Brazil, Italy

 
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Analyst Opinion

The Vegetables Market within the Agriculture Market in the United States has seen negligible decline, influenced by factors such as changing consumer preferences, competition from imports, and challenges in sustainable farming practices, which hinder market expansion.

Customer preferences:
Consumers in the United States are increasingly prioritizing fresh, locally-sourced vegetables, reflecting a growing interest in health-conscious eating and sustainability. This shift is influenced by rising awareness of the environmental impact of food production and a desire for transparency in sourcing. Additionally, younger demographics, particularly millennials and Gen Z, are embracing plant-based diets, leading to an uptick in demand for organic and specialty vegetables. Social media platforms further amplify these trends, shaping preferences towards innovative, aesthetically pleasing vegetable products.

Trends in the market:
In the United States, the Vegetables Market is experiencing a surge in demand for fresh, locally-sourced produce, driven by consumers’ heightened focus on health and sustainability. This trend is particularly pronounced among younger generations, such as millennials and Gen Z, who are increasingly adopting plant-based diets and seeking organic options. The rise of social media is further propelling these preferences, as visually appealing vegetable products gain popularity. For industry stakeholders, these shifts signify the need for transparent sourcing practices and innovative marketing strategies to cater to evolving consumer expectations and capitalize on the growing market opportunities.

Local special circumstances:
In the United States, the Vegetables Market is shaped by diverse geographical climates that allow for year-round cultivation of various crops, enhancing local supply chains. Cultural preferences vary by region, with communities in the West favoring organic and sustainable farming practices, while Southern states emphasize traditional crops like collard greens. Additionally, regulatory frameworks, such as stringent food safety standards, influence farming methods and distribution. These local factors collectively drive consumer choices and market dynamics, fostering a robust demand for fresh, locally-sourced vegetables.

Underlying macroeconomic factors:
The performance of the Vegetables Market in the United States is significantly influenced by macroeconomic factors such as national economic health, trade policies, and consumer spending trends. Economic growth and rising disposable incomes encourage consumers to prioritize fresh, healthy food options, driving demand for a variety of vegetables. Additionally, global trends in sustainability and climate change impact agricultural practices, pushing farmers towards more eco-friendly methods. Trade agreements and tariffs also affect the import and export of vegetables, influencing local supply chains and pricing. Furthermore, fluctuations in fuel prices can impact transportation costs, ultimately affecting the market dynamics of fresh produce.

Methodology

Data coverage:

The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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