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Key regions: United Kingdom, Brazil, United States, Germany, Italy
The Meat Market within the Agriculture sector is witnessing considerable growth globally, influenced by factors such as rising plant-based diets, concerns over sustainability, and fluctuating consumer preferences, which challenge traditional meat consumption patterns.
Customer preferences: Consumers are increasingly gravitating towards sustainable and ethical meat consumption, influenced by growing awareness of environmental issues and animal welfare. This shift is evident in the rising popularity of regenerative agriculture practices and certifications that ensure humane treatment of livestock. Additionally, younger demographics are showing a preference for hybrid diets that incorporate both plant-based and meat options, reflecting a desire for balance. Moreover, cultural influences are prompting a resurgence of traditional meat preservation methods, such as smoking and curing, as consumers seek authenticity and craftsmanship in their food choices.
Trends in the market: The global Meat Market is experiencing a significant shift towards sustainable and ethical consumption, with consumers increasingly prioritizing meat sourced from regenerative agriculture practices that emphasize animal welfare and environmental stewardship. In North America, there is a notable rise in demand for certifications that guarantee humane treatment of livestock, reflecting consumer values. Meanwhile, European markets are witnessing a trend towards hybrid diets, where plant-based options are integrated with traditional meat products, appealing to health-conscious younger consumers. This evolution not only impacts production methods but also compels industry stakeholders to adopt transparent supply chains and innovate in product offerings to meet changing consumer preferences.
Local special circumstances: In Brazil, the Meat Market is heavily influenced by the country's rich cultural heritage of beef consumption and barbecue traditions, driving demand for high-quality meat products. The growing awareness of sustainability among Brazilian consumers is prompting a shift towards pasture-raised and hormone-free meats, aligning with global trends. Meanwhile, Australia’s stringent animal welfare regulations and commitment to eco-friendly practices are shaping its meat industry, fostering a market for premium, ethically sourced meats that appeal to both domestic and international consumers.
Underlying macroeconomic factors: The Meat Market within the Agriculture sector is significantly influenced by macroeconomic factors such as global demand for protein, trade policies, and national economic health. Countries experiencing economic growth often see increased meat consumption, driven by rising disposable incomes and changing dietary preferences. Fiscal policies that support agricultural subsidies can enhance production efficiency, while trade agreements facilitate access to international markets. Additionally, consumer trends towards sustainability and ethical sourcing are reshaping demand, prompting producers to adapt to these preferences. Overall, the interplay of these factors shapes market dynamics and influences pricing strategies globally.
Data coverage:
The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.Lu - vi, 9:30 - 17:00 h (CET)
Lu - vi, 9:00 - 18:00 h (EST)
Lu - vi, 9:00 - 17:00 h (SGT)
Lu - vi, 10:00 - 18:00 h (JST)
Lu - vi, 9:30 - 17:00 h (GMT)
Lu - vi, 9:00am-6:00pm (EST)