Fruit - Worldwide

  • Worldwide
  • Gross production value in Fruit market is projected to amount to €0.55tn in 2025. An annual growth rate of 1.77% is expected (CAGR 2025-2029), resulting in gross production value of €0.59tn in 2029.
  • The import value in Fruit market is projected to amount to €111.5bn in 2025. An annual growth rate of 1.90% is expected (CAGR 2025–2029).
  • The export value in Fruit market is projected to amount to €91.2bn in 2025. An annual growth rate of 1.80% is expected (CAGR 2025–2029).

Key regions: United States, United Kingdom, Brazil, Spain, Italy

 
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Analyst Opinion

The Fruit Market within the Agriculture sector is witnessing moderate growth globally, influenced by factors like fluctuating consumer preferences, seasonal variations, and competition from alternative food sources, which all impact demand stability and market expansion.

Customer preferences:
Consumers are increasingly prioritizing health and wellness, resulting in a notable shift towards organic and sustainably sourced fruits. This trend is particularly evident among younger demographics, who are more inclined to support local farms and environmentally friendly practices. Additionally, the rise of plant-based diets has amplified interest in exotic and nutrient-dense fruits, reflecting a desire for diverse flavors and health benefits. Social media also plays a crucial role, as visually appealing fruit presentations inspire culinary creativity and drive demand for innovative fruit products.

Trends in the market:
In the global Fruit Market, there is a significant rise in demand for organic and sustainably sourced fruits, driven by a growing consumer focus on health and wellness. In North America, younger consumers are increasingly supporting local farms, fostering a shift towards eco-friendly practices. In Europe, the popularity of exotic and nutrient-dense fruits is surging, as plant-based diets gain traction. Meanwhile, social media platforms are influencing purchasing decisions, promoting visually appealing fruit products and innovative recipes, which could reshape marketing strategies for industry stakeholders.

Local special circumstances:
In Thailand, the Fruit Market is thriving due to a rich agricultural heritage and favorable tropical climate, which supports the cultivation of diverse fruits like durian and mangosteen. The country's vibrant street food culture emphasizes fresh, local produce, driving demand for high-quality, ready-to-eat fruits. In contrast, Japan's market is influenced by stringent quality regulations and a cultural preference for aesthetically pleasing, premium fruits, leading to innovative packaging and marketing strategies. These local factors distinctly shape consumer preferences and purchasing behaviors across regions.

Underlying macroeconomic factors:
The Fruit Market within the Agriculture sector is significantly influenced by macroeconomic factors such as global trade dynamics, national agricultural policies, and consumer spending trends. In countries with strong agricultural support and investment, such as Thailand, the fruit market thrives due to increased production efficiency and export opportunities. Conversely, regions like Japan face challenges from high import tariffs and stringent quality standards, which impact pricing and availability. Additionally, fluctuating exchange rates and global supply chain disruptions can affect fruit prices and market stability, shaping consumer behavior and preferences across different economies.

Methodology

Data coverage:

The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

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  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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