Media - India

  • India
  • Revenue in the Media Market is projected to reach €1,038.00m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 5.67%, resulting in a projected market volume of €1,294.00m by 2029.
  • With a projected market volume of €13,050.00m in 2025, most revenue is generated in the United States.
  • In the Media Market, the number of users is expected to amount to 209.8m users by 2029.
  • User penetration will be 14.0% in 2025 and is expected to hit 17.2% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €5.75.

Key regions: Germany, Europe, China, Asia, United Kingdom

 
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Analyst Opinion

The Media eCommerce market in India is witnessing mild growth, influenced by factors like the increasing penetration of the internet, growing smartphone usage, and a rising trend of digital content consumption among consumers seeking convenience and variety in entertainment options.

Customer preferences:
Consumers in India are gravitating towards personalized content offerings, as streaming platforms and e-commerce sites tailor recommendations based on viewing histories and preferences. There is a noticeable rise in regional language content, reflecting the diverse cultural landscape and catering to varied demographics across the country. Additionally, the demand for interactive and immersive experiences is growing, with consumers seeking opportunities to engage with content through live streaming events, enhancing their entertainment experience and fostering community connections.

Trends in the market:
In India, the Media eCommerce market is experiencing a surge in personalized shopping experiences, as platforms increasingly leverage AI algorithms to customize product recommendations based on user behavior. Additionally, there is a notable growth in regional language interfaces and content, making e-commerce more accessible to diverse populations. Live shopping events are also gaining popularity, allowing for real-time interaction between brands and consumers, which enhances engagement and drives sales. These trends signify a shift towards a more consumer-centric approach, presenting significant opportunities for brands to deepen connections with their audiences.

Local special circumstances:
In India, the Media eCommerce market is thriving due to the rapid internet adoption and a diverse demographic landscape that embraces regional content. The country's vast linguistic diversity prompts platforms to offer multilingual interfaces, catering to various cultural preferences and enhancing user engagement. Additionally, local festivals and cultural events drive seasonal sales spikes, prompting brands to tailor marketing strategies accordingly. The regulatory framework supporting digital payments and consumer protection further fuels this market, fostering trust and facilitating seamless transactions.

Underlying macroeconomic factors:
The expansion of the Media eCommerce market in India is significantly influenced by macroeconomic factors such as rising disposable incomes, increased urbanization, and a growing middle class. Global economic trends, including the shift towards digital consumption and mobile connectivity, are propelling local platforms to innovate and diversify content offerings. The Indian government's fiscal policies aimed at promoting digital literacy and infrastructure development further enhance market accessibility. Additionally, the competitive landscape fosters an environment of continuous improvement, driving platforms to adapt quickly to changing consumer preferences and technological advancements, thereby boosting overall market performance.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Key Players
  • Analyst Opinion
  • Sales Channels
  • Users
  • Demographics
  • Global Comparison
  • Methodology
  • Key Market Indicators
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