Vegetables - Worldwide
- Worldwide
- Revenue in the Vegetables Market is projected to reach €70.01bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 10.27%, resulting in a projected market volume of €103.50bn by 2029.
- With a projected market volume of €31,890.00m in 2025, most revenue is generated in China.
- In the Vegetables Market, the number of users is expected to amount to 367.2m users by 2029.
- User penetration will be 4.3% in 2025 and is expected to hit 5.0% by 2029.
- The average revenue per user (ARPU) is expected to amount to €250.90.
Key regions: United Kingdom, China, Japan, United States, Asia
Analyst Opinion
The Vegetables eCommerce Market is witnessing substantial growth globally, propelled by factors such as the increasing demand for fresh produce, greater consumer preference for online shopping, and heightened awareness of healthy eating habits among health-conscious individuals.
Customer preferences: Consumers are increasingly embracing the convenience of purchasing fresh vegetables online, reflecting a broader shift towards digital grocery shopping. This trend is particularly pronounced among younger demographics, who favor eCommerce platforms for their time-saving benefits and variety. Additionally, the rise of sustainability-conscious consumers is driving demand for locally sourced and organic produce. Cultural preferences are also influencing purchasing decisions, with a growing interest in ethnic and specialty vegetables that cater to diverse culinary traditions, enhancing the overall online shopping experience.
Trends in the market: The global Vegetables eCommerce Market is experiencing significant growth, driven by the increasing preference for online shopping among consumers seeking fresh produce. In regions like North America, platforms are expanding their offerings to include organic and locally sourced vegetables, catering to the rising demand for sustainability. Meanwhile, in Asia, there is a notable surge in online platforms featuring ethnic and specialty vegetables, reflecting diverse culinary preferences. This trend not only enhances consumer choices but also prompts industry stakeholders to adapt their supply chains and marketing strategies to meet evolving consumer expectations effectively.
Local special circumstances: In China, the Vegetables eCommerce Market is propelled by the rapid urbanization and a tech-savvy population favoring mobile shopping. Local platforms are capitalizing on the demand for fresh produce through express delivery services, catering to busy urban lifestyles. In the United States, health-conscious consumers increasingly seek organic options, prompting retailers to emphasize transparency in sourcing. Meanwhile, Japan's emphasis on quality and seasonal vegetables drives a market for specialty produce, with consumers willing to pay a premium for authenticity. In India, the burgeoning middle class is embracing eCommerce for fresh vegetables, leveraging local supply chains to ensure affordability and freshness.
Underlying macroeconomic factors: The Vegetables eCommerce Market is significantly influenced by macroeconomic factors such as urbanization trends, disposable income levels, and shifting consumer preferences towards health and sustainability. In countries experiencing robust economic growth, increased disposable income is enabling consumers to invest in quality produce, driving demand for online shopping platforms. Additionally, government initiatives promoting digitalization and infrastructure development enhance eCommerce capabilities. Fluctuations in agricultural output due to climate change and trade policies also impact pricing and availability, further shaping consumer behavior and market dynamics. As global supply chains adapt, the focus on freshness and authenticity remains a key driver in various regions.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators