Vegetables - South Korea

  • South Korea
  • Revenue in the Vegetables Market is projected to reach €1,243.00m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.94%, resulting in a projected market volume of €1,751.00m by 2029.
  • With a projected market volume of €31,890.00m in 2025, most revenue is generated in China.
  • In the Vegetables Market, the number of users is expected to amount to 2.8m users by 2029.
  • User penetration will be 5.0% in 2025 and is expected to hit 5.7% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €522.00.

Key regions: United Kingdom, China, Japan, United States, Asia

 
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Analyst Opinion

The Vegetables eCommerce Market in South Korea is experiencing moderate growth, fueled by the increasing demand for fresh produce, greater health consciousness among consumers, and the convenience of online shopping that offers a wide range of vegetable options.

Customer preferences:
Consumers in South Korea are increasingly prioritizing sustainable and organic produce, reflecting a growing awareness of environmental issues and health. This shift is amplified by younger generations, particularly millennials and Gen Z, who are more likely to support brands that emphasize ethical farming practices. Additionally, the rise of home-cooking trends has spurred demand for diverse vegetable options online, as consumers seek fresh ingredients to prepare nutritious meals at home, further driving the growth of the Vegetables eCommerce Market.

Trends in the market:
In South Korea, the Vegetables eCommerce Market is experiencing a surge in demand for organic and locally sourced produce, driven by consumers' increasing environmental consciousness and health awareness. This trend is particularly prominent among younger generations, such as millennials and Gen Z, who are more inclined to purchase from brands that prioritize ethical sourcing. Additionally, the popularity of home cooking has led to a broader variety of vegetable offerings online, as consumers seek fresh ingredients for nutritious meals. This shift presents significant opportunities for industry stakeholders, including farmers and eCommerce platforms, to adapt their strategies to meet evolving consumer preferences and promote sustainable practices.

Local special circumstances:
In South Korea, the Vegetables eCommerce Market is fueled by a blend of cultural preferences for fresh, high-quality produce and a strong emphasis on health and wellness. The country's unique geographical landscape, with fertile plains and diverse climates, supports a variety of local crops, enhancing the appeal of farm-to-table concepts. Additionally, regulatory support for organic farming and eco-friendly practices has encouraged consumers to seek sustainable options online. These local nuances foster a thriving market that prioritizes quality and ethical sourcing, distinct from other global contexts.

Underlying macroeconomic factors:
The Vegetables eCommerce Market in South Korea is significantly influenced by macroeconomic factors such as national economic health, consumer spending patterns, and international trade dynamics. A robust economy, characterized by low unemployment rates and rising disposable incomes, fosters greater consumer confidence, leading to increased online purchases of fresh produce. Additionally, the government’s supportive fiscal policies, including subsidies for organic farming and investments in digital infrastructure, enhance the market's growth potential. Global trends toward sustainability and health consciousness further align with local consumer preferences, driving demand for premium, locally sourced vegetables through eCommerce platforms.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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