Processed & Frozen Vegetables - United Kingdom

  • United Kingdom
  • Revenue in the Processed & Frozen Vegetables Market is projected to reach €360.10m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.69%, resulting in a projected market volume of €560.40m by 2029.
  • With a projected market volume of €11,540.00m in 2025, most revenue is generated in China.
  • In the Processed & Frozen Vegetables Market, the number of users is expected to amount to 5.6m users by 2029.
  • User penetration will be 7.4% in 2025 and is expected to hit 8.7% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €77.83.
 
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Analyst Opinion

The Processed & Frozen Vegetables eCommerce Market in the United Kingdom is experiencing considerable growth, fueled by increasing consumer demand for convenience, a shift towards healthier eating habits, and the expansion of online grocery retailing options.

Customer preferences:
Consumers in the United Kingdom are increasingly prioritizing plant-based diets and sustainable food choices, driving a notable rise in the demand for processed and frozen vegetables available through eCommerce platforms. As health consciousness grows, shoppers are gravitating towards nutritious, quick-preparation options that align with their busy lifestyles. Additionally, the influence of social media and wellness influencers is shaping preferences, encouraging experimentation with diverse vegetable varieties and innovative meal solutions, further enhancing the appeal of online grocery shopping.

Trends in the market:
In the United Kingdom, the eCommerce market for processed and frozen vegetables is experiencing significant growth, driven by the increasing popularity of plant-based diets and health-conscious consumer behavior. This trend is marked by a shift towards convenient, nutritious meal options that cater to busy lifestyles. The rise of online grocery shopping is heavily influenced by social media and wellness influencers, who encourage consumers to explore diverse vegetable varieties and innovative meal solutions. As sustainability becomes a focal point, industry stakeholders must adapt by enhancing product offerings and leveraging eCommerce strategies to meet evolving consumer preferences.

Local special circumstances:
In the United Kingdom, the eCommerce market for processed and frozen vegetables is shaped by unique geographical and cultural factors, such as a diverse population and an emphasis on food provenance. The country's temperate climate allows for a wide variety of vegetables, fostering a strong local farming community that emphasizes sustainability. Additionally, the UK's rich culinary heritage influences consumer preferences toward innovative vegetable-based products. Regulatory standards ensure high-quality food safety, further driving trust in eCommerce platforms, as consumers increasingly seek convenient, healthy meal options.

Underlying macroeconomic factors:
The processed and frozen vegetables eCommerce market in the United Kingdom is significantly influenced by several macroeconomic factors, including consumer spending trends, inflation rates, and shifts in dietary preferences. As economic conditions improve, increased disposable income allows consumers to prioritize convenience and health, boosting demand for frozen vegetable products. Conversely, inflation can impact prices, urging shoppers to seek cost-effective purchasing options online. Additionally, favorable fiscal policies that support local agriculture and sustainable practices enhance the availability of quality produce. Global supply chain dynamics also play a crucial role, as disruptions can affect pricing and availability, prompting consumers to rely more on eCommerce platforms for their vegetable needs.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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