Processed & Frozen Vegetables - South Korea

  • South Korea
  • Revenue in the Processed & Frozen Vegetables Market is projected to reach €136.10m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.87%, resulting in a projected market volume of €191.20m by 2029.
  • With a projected market volume of €11,540.00m in 2025, most revenue is generated in China.
  • In the Processed & Frozen Vegetables Market, the number of users is expected to amount to 2.7m users by 2029.
  • User penetration will be 4.7% in 2025 and is expected to hit 5.5% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €59.98.
 
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Analyst Opinion

The Processed & Frozen Vegetables eCommerce Market within the Food Market in South Korea is experiencing moderate growth, driven by factors such as changing consumer lifestyles, increased demand for convenience, and a growing focus on healthy eating habits among the population.

Customer preferences:
Consumers in South Korea are increasingly favoring processed and frozen vegetables as part of their busy lifestyles, prioritizing convenience without compromising on health. The rise of single-person households and young professionals is fueling demand for easy-to-prepare meal solutions that align with healthy eating habits. Additionally, eco-conscious shoppers are seeking sustainably sourced products, leading eCommerce platforms to highlight organic and locally sourced frozen vegetables. This shift reflects a cultural embrace of wellness and sustainability in food choices.

Trends in the market:
In South Korea, the eCommerce market for processed and frozen vegetables is experiencing significant growth, driven by an increasing preference for convenience among consumers. The rise of single-person households and busy professionals is propelling demand for quick, nutritious meal options that can be easily prepared at home. Additionally, there is a notable shift towards sustainable consumption, with eco-conscious shoppers actively seeking organic and locally sourced products. This trend highlights a growing cultural emphasis on health and environmental responsibility, prompting industry stakeholders to innovate and adapt their offerings to meet these evolving consumer expectations.

Local special circumstances:
In South Korea, the eCommerce market for processed and frozen vegetables is shaped by distinctive local factors such as urbanization and a highly efficient logistics network. The rapid migration to urban centers has led to increased demand for convenient meal solutions among busy city dwellers. Furthermore, South Korea's cultural emphasis on fresh ingredients drives consumers towards high-quality frozen options that preserve nutritional value. Regulatory support for food safety and sustainability also encourages innovation in product offerings, aligning with the growing consumer preference for healthy and environmentally responsible choices.

Underlying macroeconomic factors:
The eCommerce market for processed and frozen vegetables in South Korea is significantly influenced by macroeconomic factors such as urbanization, disposable income levels, and global supply chain dynamics. Economic growth in South Korea has bolstered consumer purchasing power, enabling higher expenditure on quality food products. Additionally, fluctuations in global commodity prices and trade agreements impact the availability and pricing of imported vegetables. Fiscal policies promoting innovation in the food sector, alongside consumer trends toward health and sustainability, further enhance market attractiveness. These factors collectively create a robust environment for the growth of processed and frozen vegetable eCommerce.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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