Processed & Frozen Vegetables - China
- China
- Revenue in the Processed & Frozen Vegetables Market is projected to reach €11.54bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.14%, resulting in a projected market volume of €15.78bn by 2029.
- With a projected market volume of €11,540.00m in 2025, most revenue is generated in China.
- In the Processed & Frozen Vegetables Market, the number of users is expected to amount to 149.2m users by 2029.
- User penetration will be 8.7% in 2025 and is expected to hit 10.7% by 2029.
- The average revenue per user (ARPU) is expected to amount to €105.30.
Analyst Opinion
The Processed & Frozen Vegetables eCommerce Market in China is witnessing considerable growth, fueled by factors such as increasing urbanization, rising consumer demand for convenience, and the expanding availability of online grocery shopping options.
Customer preferences: Consumers in China are increasingly prioritizing health and sustainability, driving a shift toward organic and minimally processed frozen vegetable options in the eCommerce market. Younger generations, particularly millennials and Gen Z, are more inclined towards plant-based diets and are influenced by social media trends promoting clean eating. Additionally, urban lifestyles are pushing for quick meal solutions that do not compromise nutrition. This evolution is also reflected in the growing demand for eco-friendly packaging and local sourcing, aligning with cultural values of environmental stewardship.
Trends in the market: In China, the processed and frozen vegetables eCommerce market is experiencing a notable shift towards health-oriented products, with consumers increasingly opting for organic and minimally processed options. The trend is propelled by millennials and Gen Z, who favor plant-based diets and are heavily influenced by social media campaigns promoting nutritious eating. Urban lifestyles necessitate convenient meal solutions that retain dietary value. Additionally, there is rising demand for sustainable packaging and locally sourced produce, reflecting a deeper cultural commitment to environmental responsibility. This evolution presents significant opportunities and challenges for industry stakeholders, who must adapt to changing consumer preferences and prioritize sustainability in their offerings.
Local special circumstances: In China, the processed and frozen vegetables eCommerce market is shaped by its diverse geography and rich culinary traditions. Regional variations in vegetable consumption patterns reflect local tastes, with preferences for specific types of produce influencing sourcing and product offerings. Culturally, the emphasis on fresh ingredients and traditional cooking methods creates a challenge, as consumers may be hesitant to embrace frozen alternatives. Additionally, stringent food safety regulations drive companies to invest in quality assurance and traceability, ensuring products meet the high standards expected by discerning consumers.
Underlying macroeconomic factors: The processed and frozen vegetables eCommerce market in China is significantly influenced by macroeconomic factors such as urbanization, rising disposable incomes, and changing consumer lifestyles. As more consumers move to urban areas, convenience becomes paramount, driving demand for frozen vegetable options. Furthermore, national economic growth fosters increased purchasing power, allowing consumers to explore diverse dietary choices. Fiscal policies promoting food innovation and safety standards enhance market competitiveness. Additionally, global supply chain dynamics and trade agreements affect sourcing efficiency, while rising health consciousness encourages a shift towards nutritious frozen vegetables, shaping market trends and consumer preferences.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators