Fresh Vegetables - United Kingdom

  • United Kingdom
  • Revenue in the Fresh Vegetables Market is projected to reach €1,280.00m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 10.31%, resulting in a projected market volume of €1,895.00m by 2029.
  • With a projected market volume of €20,350.00m in 2025, most revenue is generated in China.
  • In the Fresh Vegetables Market, the number of users is expected to amount to 4.4m users by 2029.
  • User penetration will be 5.8% in 2025 and is expected to hit 6.8% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €353.90.
 
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Analyst Opinion

The Fresh Vegetables eCommerce Market in the United Kingdom is witnessing considerable growth, propelled by factors like increasing consumer demand for healthy eating, the convenience of online shopping, and a rising focus on sustainable sourcing of produce.

Customer preferences:
Consumers in the United Kingdom are increasingly prioritizing fresh, organic vegetables in their online shopping, reflecting a growing awareness of health and environmental sustainability. There is a notable shift towards plant-based diets, influenced by younger demographics that value ethical sourcing and transparency in food production. Additionally, the rise of meal kit services is making fresh vegetables more accessible, catering to busy lifestyles while encouraging home cooking. This trend emphasizes convenience without compromising on quality or sustainability.

Trends in the market:
In the United Kingdom, the Fresh Vegetables eCommerce Market is experiencing a surge in demand for locally sourced, organic produce, driven by health-conscious consumers and environmental concerns. The increasing popularity of subscription services and direct-to-consumer models is reshaping purchasing behaviors, offering convenience and encouraging sustainable practices. Moreover, the influence of social media on food choices is fostering greater transparency in sourcing. This evolving landscape highlights the need for industry stakeholders to prioritize quality, ethical practices, and innovative delivery solutions to remain competitive and meet consumer expectations.

Local special circumstances:
In the United Kingdom, the Fresh Vegetables eCommerce Market is uniquely shaped by its diverse agricultural landscape and a strong emphasis on sustainability. The country's temperate climate allows for a wide variety of locally grown vegetables, fostering a consumer preference for freshness and traceability. Cultural shifts towards health and wellness, along with stringent food safety regulations, encourage ethical sourcing and organic farming practices. Additionally, urbanization fuels demand for home delivery services, making convenience a key driver in this evolving market landscape.

Underlying macroeconomic factors:
The Fresh Vegetables eCommerce Market in the United Kingdom is significantly influenced by macroeconomic factors such as economic stability, consumer purchasing power, and changing demographic trends. As the national economy recovers from the impacts of Brexit and the pandemic, disposable incomes are gradually increasing, allowing consumers to spend more on higher-quality, fresh produce. Furthermore, government initiatives promoting sustainable agriculture and local sourcing play a crucial role in shaping consumer preferences. Global supply chain fluctuations, driven by geopolitical tensions and climate change, also affect pricing and availability, emphasizing the need for reliable eCommerce platforms to meet evolving demands.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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