Fresh Vegetables - South Korea
- South Korea
- Revenue in the Fresh Vegetables Market is projected to reach €1,106.00m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.96%, resulting in a projected market volume of €1,559.00m by 2029.
- With a projected market volume of €20,350.00m in 2025, most revenue is generated in China.
- In the Fresh Vegetables Market, the number of users is expected to amount to 2.2m users by 2029.
- User penetration will be 4.0% in 2025 and is expected to hit 4.6% by 2029.
- The average revenue per user (ARPU) is expected to amount to €577.20.
Analyst Opinion
The Fresh Vegetables eCommerce Market in South Korea is witnessing moderate growth, fueled by increasing consumer demand for quality produce, a shift towards online shopping, and the growing trend of health-conscious eating habits among the population.
Customer preferences: Consumers in South Korea are increasingly gravitating towards fresh vegetables sourced through eCommerce platforms, reflecting a growing preference for convenience and quality. This shift is influenced by a heightened awareness of health and nutrition, particularly among younger generations who prioritize organic and locally sourced produce. Additionally, the rise of meal prepping and cooking at home, spurred by lifestyle changes during the pandemic, has led to a demand for diverse and fresh vegetable options, fostering a deeper connection between food choices and overall well-being.
Trends in the market: In South Korea, the fresh vegetables eCommerce market is experiencing significant growth, driven by an increasing demand for convenience and high-quality produce. Consumers, especially younger demographics, are prioritizing organic and locally sourced vegetables, reflecting a broader health consciousness. The trend towards meal prepping and home cooking, accelerated by lifestyle shifts during the pandemic, is amplifying the need for a diverse range of fresh options. As these preferences evolve, industry stakeholders must adapt their supply chains and marketing strategies to cater to this changing landscape, ensuring they meet the rising expectations for freshness and sustainability.
Local special circumstances: In South Korea, the fresh vegetables eCommerce market is thriving, influenced by the country's unique geographical layout and a strong cultural emphasis on fresh ingredients in traditional cuisine. The proximity to diverse agricultural regions allows for rapid sourcing of locally grown produce, enhancing freshness. Additionally, stringent food safety regulations foster consumer trust in online purchases, while a tech-savvy population drives the demand for seamless online shopping experiences. These local factors shape a market dynamic that prioritizes quality and sustainability, aligning perfectly with evolving consumer preferences.
Underlying macroeconomic factors: The Fresh Vegetables eCommerce market in South Korea is significantly shaped by macroeconomic factors such as economic stability, consumer spending habits, and urbanization trends. A robust national economy, characterized by rising disposable incomes and a growing middle class, enables consumers to prioritize quality fresh produce. Meanwhile, fiscal policies promoting agricultural innovation and eCommerce infrastructure development enhance market accessibility and efficiency. Global trends toward healthy eating and sustainability further amplify demand for fresh vegetables, as consumers increasingly seek out convenient online shopping options that align with their health-conscious lifestyles.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators