Fresh Vegetables - China
- China
- Revenue in the Fresh Vegetables Market is projected to reach €20.35bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.93%, resulting in a projected market volume of €27.61bn by 2029.
- With a projected market volume of €20,350.00m in 2025, most revenue is generated in China.
- In the Fresh Vegetables Market, the number of users is expected to amount to 109.0m users by 2029.
- User penetration will be 6.3% in 2025 and is expected to hit 7.8% by 2029.
- The average revenue per user (ARPU) is expected to amount to €254.10.
Analyst Opinion
The Fresh Vegetables eCommerce Market in China is witnessing remarkable growth, fueled by increasing consumer demand for convenience, enhanced online shopping platforms, and a rising focus on health and nutrition, significantly elevating the overall market dynamics.
Customer preferences: Consumers in China are increasingly prioritizing fresh and organic produce, reflecting a heightened awareness of health and nutrition amid rising urbanization and changing lifestyles. This shift is evident as younger generations embrace eCommerce platforms for their grocery needs, favoring convenience while actively seeking quality and sustainability. Additionally, cultural preferences for seasonal and locally sourced vegetables are influencing purchasing decisions, leading to a growing demand for tailored delivery services that cater to these evolving tastes and values.
Trends in the market: In China, the Fresh Vegetables eCommerce Market is experiencing a surge in demand for organic and locally sourced produce, driven by health-conscious consumers who prioritize nutrition amid urbanization. The trend towards online grocery shopping is gaining momentum, particularly among younger generations who value convenience and quality. This shift is significant as it reshapes traditional supply chains, prompting industry stakeholders to adopt innovative delivery solutions. Companies that focus on sustainable practices and cater to changing consumer preferences are likely to gain a competitive edge in this evolving landscape.
Local special circumstances: In China, the Fresh Vegetables eCommerce Market is influenced by a diverse array of local factors, including regional agricultural practices, cultural preferences for seasonal produce, and stringent food safety regulations. The vast geographical landscape allows for a variety of crops, which caters to regional tastes and increases demand for fresh, locally sourced vegetables. Urbanization has led to a shift in dietary habits, with consumers gravitating towards organic options. Additionally, government initiatives promoting eCommerce and sustainable farming practices are further shaping market dynamics, driving innovation and competition among suppliers.
Underlying macroeconomic factors: The Fresh Vegetables eCommerce Market in China is significantly impacted by macroeconomic factors such as urbanization trends, changes in disposable income, and consumer spending habits. As China's economy continues to grow, rising incomes allow consumers to prioritize quality and sustainability in their food choices, leading to increased demand for fresh and organic vegetables. Additionally, national policies promoting eCommerce infrastructure and logistics improvements facilitate efficient distribution channels, enhancing market reach. Global trends, such as the emphasis on healthy eating and environmental sustainability, further bolster the demand for fresh vegetables, aligning with the preferences of an increasingly health-conscious consumer base.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators