Food - United States
- United States
- Revenue in the Food Market is projected to reach €223.90bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 12.15%, resulting in a projected market volume of €354.20bn by 2029.
- With a projected market volume of €318.20bn in 2025, most revenue is generated in China.
- In the Food Market, the number of users is expected to amount to 195.0m users by 2029.
- User penetration will be 50.7% in 2025 and is expected to hit 56.8% by 2029.
- The average revenue per user (ARPU) is expected to amount to €1,347.00.
Key regions: Europe, China, Japan, India, South Korea
Analyst Opinion
The Food eCommerce Market in the United States is witnessing extraordinary growth, fueled by factors like the surge in online grocery shopping, changing consumer preferences, and the increasing demand for convenience and variety in daily meal options.
Customer preferences: Consumers in the United States are increasingly prioritizing sustainability and health in their food choices, significantly impacting the Food eCommerce Market. This shift is evident as more shoppers seek organic, locally-sourced products and plant-based alternatives, reflecting a growing awareness of environmental issues and personal well-being. Additionally, the rise of meal kits and subscription services caters to busy lifestyles, offering convenience without sacrificing quality. Cultural preferences also drive demand for diverse culinary options, fostering an inclusive market landscape.
Trends in the market: In the United States, the Food eCommerce market is experiencing a surge in demand for sustainable and health-conscious products, with consumers increasingly opting for organic and locally-sourced options. The growth of plant-based alternatives also highlights a significant shift towards environmentally friendly choices. Meanwhile, meal kits and subscription services are becoming popular among busy consumers, providing convenience while maintaining quality. Additionally, the demand for diverse culinary experiences fosters an inclusive market landscape, prompting industry stakeholders to innovate and adapt to evolving consumer preferences.
Local special circumstances: In the United States, the Food eCommerce market is shaped by diverse regional preferences and a strong cultural emphasis on health and wellness. The availability of local produce varies significantly across states, influencing consumer choices towards farm-to-table products. Regulatory initiatives promoting organic labeling further drive demand for certified goods. Additionally, the multicultural landscape fosters a desire for unique culinary experiences, resulting in a thriving market for ethnic foods and specialty items that reflect the nation’s diversity and evolving tastes.
Underlying macroeconomic factors: The Food eCommerce market in the United States is significantly influenced by macroeconomic factors such as consumer spending trends, inflation rates, and shifts in disposable income. As the economy recovers from fluctuations, heightened consumer interest in online grocery shopping is bolstered by convenience and safety considerations. Additionally, inflationary pressures on food prices prompt consumers to seek value-driven options, often turning to eCommerce platforms for competitive pricing. Regulatory policies supporting sustainable practices and food safety further enhance market credibility, while innovations in logistics and supply chain management optimize efficiency, enabling broader access to diverse food products.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Key Players
- Analyst Opinion
- Sales Channels
- Users
- Demographics
- Global Comparison
- Methodology
- Key Market Indicators