Sweeteners - South Korea
- South Korea
- Revenue in the Sweeteners Market is projected to reach €43.06m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 6.85%, resulting in a projected market volume of €56.12m by 2029.
- With a projected market volume of €28,120.00m in 2025, most revenue is generated in China.
- In the Sweeteners Market, the number of users is expected to amount to 1.3m users by 2029.
- User penetration will be 2.4% in 2025 and is expected to hit 2.7% by 2029.
- The average revenue per user (ARPU) is expected to amount to €37.90.
Analyst Opinion
The Sweeteners eCommerce Market within the Spreads & Sweeteners sector in South Korea is experiencing mild growth, influenced by shifting consumer preferences towards healthier options, increasing demand for convenience in shopping, and the rising popularity of online platforms for food products.
Customer preferences: Consumers in South Korea are increasingly gravitating towards natural and low-calorie sweeteners as part of a broader health-conscious lifestyle, reflecting a cultural shift towards holistic well-being. This trend is particularly pronounced among younger demographics, who prioritize clean labels and sustainable sourcing. Additionally, the rise of urban living has heightened the demand for convenient online shopping experiences, making it easier for consumers to access diverse sweetener options. This evolution is fostering a vibrant eCommerce landscape, reshaping purchasing behaviors within the Spreads & Sweeteners market.
Trends in the market: In South Korea, the Sweeteners eCommerce Market within the Spreads & Sweeteners segment is experiencing a notable shift towards cleaner, natural alternatives, as health-conscious consumers seek low-calorie options. This trend is particularly evident among millennials and Gen Z, who are increasingly influenced by sustainability and transparency in product sourcing. Concurrently, the growth of urbanization is driving demand for online shopping platforms, enabling easy access to a wider variety of sweetener products. This evolution presents significant opportunities for industry stakeholders to innovate and cater to the changing preferences of a new generation of consumers.
Local special circumstances: In South Korea, the Sweeteners eCommerce Market within the Spreads & Sweeteners segment is shaped by a blend of cultural preferences and regulatory factors. The popularity of traditional ingredients, such as rice syrup and honey, influences consumer behavior, prompting a demand for innovative natural sweeteners. Additionally, strict food safety regulations drive brands to prioritize transparency and quality in sourcing. The rise of health trends, particularly among urban youth, further accelerates the preference for clean-label products, fostering a dynamic eCommerce landscape that caters to evolving tastes.
Underlying macroeconomic factors: The Sweeteners eCommerce Market within South Korea's Spreads & Sweeteners segment is significantly influenced by macroeconomic factors such as consumer spending patterns, urbanization, and health consciousness. As the South Korean economy experiences steady growth, increased disposable income allows consumers to explore premium and innovative sweetener options. Additionally, the rise in eCommerce due to digitalization offers brands a platform to reach health-conscious consumers efficiently. Furthermore, government policies promoting healthy eating and sustainable agricultural practices encourage the development of natural sweeteners, aligning with global health trends and enhancing market performance.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators