Spreads - United Kingdom

  • United Kingdom
  • Revenue in the Spreads Market is projected to reach €20.88m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 10.63%, resulting in a projected market volume of €31.28m by 2029.
  • With a projected market volume of €1,680.00m in 2025, most revenue is generated in China.
  • In the Spreads Market, the number of users is expected to amount to 4.6m users by 2029.
  • User penetration will be 6.1% in 2025 and is expected to hit 7.2% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €5.49.
 
Mercado
 
Región
 
Comparación de regiones
 
Moneda
 

Analyst Opinion

The Spreads eCommerce Market within the Food Market in the United Kingdom is witnessing considerable growth, fueled by increasing online shopping trends, greater health consciousness among consumers, and the rising popularity of innovative and diverse spread options.

Customer preferences:
Consumers in the United Kingdom are increasingly turning to online platforms for purchasing spreads and sweeteners, reflecting a shift towards convenient shopping experiences. There is a growing demand for healthier options, with plant-based and low-sugar alternatives gaining traction among health-conscious individuals. Additionally, the rise of artisanal and locally sourced products resonates with consumers seeking authenticity and sustainability in their food choices. This trend is further amplified by younger demographics who prioritize transparency and unique flavor experiences in their spread selections.

Trends in the market:
In the United Kingdom, the eCommerce market for spreads and sweeteners is experiencing a notable shift towards online shopping, driven by consumer preferences for convenience and accessibility. Health-conscious individuals are increasingly seeking out plant-based and low-sugar options, reflecting a broader trend towards healthier eating habits. Additionally, the demand for artisanal and locally sourced products is on the rise, as consumers prioritize authenticity and sustainability. This trajectory is particularly prominent among younger demographics, who value transparency and unique flavor experiences, presenting significant opportunities for industry stakeholders to innovate and cater to evolving consumer preferences.

Local special circumstances:
In the United Kingdom, the eCommerce market for spreads and sweeteners is uniquely influenced by the nation's rich culinary heritage and diverse consumer preferences. The rise of artisanal brands reflects a cultural appreciation for homemade and locally sourced products, as consumers increasingly seek authenticity. Additionally, stringent food regulations ensure high safety and quality standards, shaping product offerings. Seasonal trends, like the popularity of specific flavors during holidays, further drive demand. These local factors create a dynamic market environment that encourages innovation and caters to evolving tastes.

Underlying macroeconomic factors:
The Spreads eCommerce Market in the United Kingdom is significantly shaped by overarching macroeconomic factors, including consumer spending power, inflation rates, and the overall economic climate. As disposable incomes fluctuate, consumers may prioritize essential groceries over premium spreads and sweeteners, impacting sales. Additionally, fluctuations in global commodity prices can influence the cost of raw materials, affecting product pricing and profit margins. Moreover, government fiscal policies, including subsidies for local producers and tariffs on imported goods, further shape competitive dynamics. In this evolving landscape, adaptability and innovation become essential for brands to thrive amidst changing economic conditions.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
Espere, por favor