Spreads & Sweeteners - South Korea
- South Korea
- Revenue in the Spreads & Sweeteners Market is projected to reach €128.70m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.68%, resulting in a projected market volume of €173.00m by 2029.
- With a projected market volume of €57,930.00m in 2025, most revenue is generated in China.
- In the Spreads & Sweeteners Market, the number of users is expected to amount to 2.2m users by 2029.
- User penetration will be 3.9% in 2025 and is expected to hit 4.5% by 2029.
- The average revenue per user (ARPU) is expected to amount to €69.30.
Analyst Opinion
The Spreads & Sweeteners eCommerce Market in South Korea is experiencing moderate growth, fueled by increasing health consciousness among consumers, the popularity of gourmet and specialty products, and the rising trend of online shopping for convenience and variety.
Customer preferences: In South Korea, consumers are gravitating towards natural and organic spreads and sweeteners, reflecting a broader shift towards healthier eating habits and clean-label products. The rise of veganism and plant-based diets is influencing preferences for alternatives like nut butters and agave syrup, appealing to both younger and health-conscious demographics. Additionally, the convenience of online shopping is enhancing access to specialty products, catering to diverse taste profiles and enabling exploration of gourmet options that align with a modern lifestyle focused on quality and well-being.
Trends in the market: In South Korea, the eCommerce market for spreads and sweeteners is experiencing a surge in demand for organic and natural products, driven by consumers' increasing focus on health and wellness. The popularity of plant-based diets is encouraging the adoption of alternatives like nut butters and natural sweeteners, appealing to environmentally conscious and younger consumers. Furthermore, online shopping platforms are facilitating access to niche and gourmet options, enhancing consumer exploration of diverse flavors. This shift presents significant opportunities for producers and retailers to innovate and market products that resonate with health-oriented trends, shaping the future of the food industry.
Local special circumstances: In South Korea, the eCommerce market for spreads and sweeteners is influenced by the country’s strong cultural emphasis on health and wellness, particularly the traditional belief in natural remedies. The rise of K-beauty and healthy eating trends has led consumers to seek products that align with their wellness goals, such as organic and low-sugar alternatives. Additionally, the government’s regulations promoting food safety and labeling transparency bolster consumer trust in online purchases, encouraging exploration of gourmet and niche options. This unique blend of cultural values and regulatory support shapes the dynamics of the market.
Underlying macroeconomic factors: The eCommerce market for spreads and sweeteners in South Korea is shaped by macroeconomic factors such as consumer purchasing power, health-oriented fiscal policies, and global supply chain dynamics. As the national economy shows steady growth, increased disposable income enables consumers to invest in premium and organic products. Furthermore, government initiatives promoting health and wellness through subsidies for healthy food options are bolstering demand. Additionally, global trends towards sustainability and ethical sourcing are influencing local consumer preferences, driving interest in natural and low-sugar alternatives, which further stimulates market expansion.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators