Other Spreads & Sweeteners - South Korea
- South Korea
- Revenue in the Other Spreads & Sweeteners Market is projected to reach €39.82m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.46%, resulting in a projected market volume of €53.09m by 2029.
- With a projected market volume of €28,120.00m in 2025, most revenue is generated in China.
- In the Other Spreads & Sweeteners Market, the number of users is expected to amount to 1.6m users by 2029.
- User penetration will be 2.8% in 2025 and is expected to hit 3.3% by 2029.
- The average revenue per user (ARPU) is expected to amount to €29.50.
Analyst Opinion
The Other Spreads & Sweeteners eCommerce Market in South Korea is experiencing moderate growth, influenced by factors such as changing consumer preferences, an increasing focus on health and wellness, and the rising popularity of online shopping for gourmet and specialty products.
Customer preferences: In South Korea, consumers are increasingly gravitating towards natural and organic spreads and sweeteners, reflecting a broader health-conscious mindset that prioritizes clean eating. This shift is particularly prominent among younger generations who favor plant-based and low-sugar options, influenced by global wellness trends. Additionally, the rise of eCommerce platforms has made specialty products more accessible, catering to a growing interest in gourmet ingredients. As a result, brands that emphasize authenticity, quality, and sustainable sourcing are gaining traction in this evolving market landscape.
Trends in the market: In South Korea, the Other Spreads & Sweeteners eCommerce market is experiencing a notable shift towards clean-label products, with consumers increasingly seeking natural, organic, and low-sugar alternatives. This trend is especially prevalent among millennials and Gen Z, who prioritize health and wellness. The rapid expansion of eCommerce is enhancing access to niche brands and gourmet spreads, fostering an environment where authenticity and quality are paramount. As sustainability becomes a key concern, companies focusing on ethical sourcing and transparent practices are well-positioned to capture market share, influencing future product development and marketing strategies.
Local special circumstances: In South Korea, the Other Spreads & Sweeteners eCommerce market is shaped by its unique cultural emphasis on health and wellness, influenced by traditional diets rich in fermented foods. The government’s stringent food safety regulations promote high-quality standards, encouraging brands to innovate with clean-label and organic offerings. Additionally, the urban lifestyle drives convenience, prompting increased online purchasing. The popularity of social media further amplifies niche brands, creating a vibrant ecosystem where consumers engage with authentic products that align with their values of sustainability and transparency.
Underlying macroeconomic factors: The Other Spreads & Sweeteners eCommerce market in South Korea is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization, and a growing emphasis on health-conscious consumption. The national economy's stability, supported by strong GDP growth, encourages consumer spending on premium and organic products. Additionally, fiscal policies promoting innovation and sustainability are fostering new brand entries and product developments. Global trends towards clean-label and ethically sourced ingredients further align with South Korean consumer preferences, enhancing the appeal of niche brands in the eCommerce landscape.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Users
- Global Comparison
- Methodology
- Key Market Indicators