Spices & Culinary Herbs - South Korea

  • South Korea
  • Revenue in the Spices & Culinary Herbs Market is projected to reach €49.05m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.80%, resulting in a projected market volume of €68.73m by 2029.
  • With a projected market volume of €1,813.00m in 2025, most revenue is generated in the United States.
  • In the Spices & Culinary Herbs Market, the number of users is expected to amount to 3.9m users by 2029.
  • User penetration will be 6.8% in 2025 and is expected to hit 7.9% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €14.91.
 
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Analyst Opinion

The Spices & Culinary Herbs eCommerce market in South Korea is experiencing moderate growth, influenced by factors such as changing consumer preferences for diverse flavors, an increase in home cooking, and the rising popularity of online shopping platforms among food enthusiasts.

Customer preferences:
Consumers in South Korea are increasingly embracing global culinary experiences, prompting a surge in demand for diverse spices and culinary herbs in the eCommerce market. This trend reflects a cultural shift towards fusion cuisine, where traditional dishes are creatively enhanced with international flavors. Additionally, the rise in home cooking, spurred by the pandemic, has led to greater exploration of cooking techniques and flavor profiles, fueling interest in specialty sauces and spices. Furthermore, younger demographics are turning to online platforms for unique and artisanal products, redefining their food preparation habits.

Trends in the market:
In South Korea, the eCommerce market for spices and culinary herbs is experiencing notable growth, driven by a burgeoning interest in global cuisines and home cooking. This shift has led to an increased demand for specialty sauces and unique spices, reflecting a cultural embrace of fusion dishes. Younger consumers are particularly influential, favoring online platforms for artisanal and hard-to-find ingredients. As this trend evolves, industry stakeholders must adapt their offerings and marketing strategies to cater to a more adventurous palate, ensuring they capitalize on the rising interest in culinary experimentation.

Local special circumstances:
In South Korea, the eCommerce market for spices and culinary herbs is uniquely shaped by a rich culinary heritage that values both traditional and modern flavors. The nation's diverse climate supports a wide array of local herbs and spices, enhancing the appeal of homegrown products. Additionally, the rapid urbanization and tech-savvy youth culture foster a vibrant online shopping environment. Regulatory support for food safety and quality further ensures consumer trust, while K-cuisine's global popularity drives interest in innovative blends and fusion cooking, creating a dynamic landscape for culinary exploration.

Underlying macroeconomic factors:
The South Korean eCommerce market for spices and culinary herbs is significantly influenced by macroeconomic factors such as consumer spending patterns, economic growth, and the nation’s emphasis on food quality. Economic stability and rising disposable incomes enable consumers to explore gourmet and specialty products, driving demand for diverse herbs and spices. Furthermore, government policies promoting agriculture and food safety bolster confidence in local products. The global trend towards health-conscious eating also intersects with this market, as consumers increasingly seek natural ingredients and innovative flavors, enhancing the appeal of eCommerce platforms for culinary exploration.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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