Pet Food - United Kingdom

  • United Kingdom
  • Revenue in the Pet Food Market is projected to reach €2.72bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 5.74%, resulting in a projected market volume of €3.40bn by 2029.
  • With a projected market volume of €19,020.00m in 2025, most revenue is generated in the United States.
  • In the Pet Food Market, the number of users is expected to amount to 20.1m users by 2029.
  • User penetration will be 29.7% in 2025 and is expected to hit 31.2% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €146.70.
 
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Analyst Opinion

The Pet Food eCommerce market in the United Kingdom is experiencing mild growth, influenced by factors such as the increasing trend of pet ownership, heightened awareness of pet nutrition, and the convenience of online purchasing options for pet supplies.

Customer preferences:
Consumers in the United Kingdom's Pet Food eCommerce market are gravitating towards premium and specialized pet food options, reflecting a growing emphasis on pet health and wellness. This shift is influenced by increasing awareness of pet nutrition, as pet owners seek organic and grain-free products. Additionally, younger demographics, particularly millennials and Gen Z, are more inclined to leverage subscription services for convenience, allowing for tailored delivery options that cater to their pets' dietary needs and preferences.

Trends in the market:
In the United Kingdom, the Pet Food eCommerce market is experiencing a significant shift towards premium and specialized offerings, as pet owners increasingly prioritize their pets' health and wellness. This trend is marked by a rising demand for organic and grain-free products, driven by heightened awareness of nutrition among consumers. Moreover, younger demographics, particularly millennials and Gen Z, are embracing subscription services that provide tailored delivery options, ensuring their pets receive the necessary diet. This trajectory has profound implications for industry stakeholders, urging them to innovate and adapt to evolving consumer preferences in a competitive landscape.

Local special circumstances:
In the United Kingdom, the Pet Food eCommerce market is shaped by a strong cultural emphasis on pet welfare, with pets increasingly viewed as family members. This sentiment drives demand for high-quality, ethically sourced products. Additionally, stringent regulations surrounding pet food safety and labeling ensure transparency, fostering consumer trust. The rise of urban living and smaller households influences purchasing habits, with convenience and delivery options becoming crucial. This unique blend of cultural values, regulatory frameworks, and urbanization distinctly positions the UK market within the broader global landscape.

Underlying macroeconomic factors:
The Pet Food eCommerce market in the United Kingdom is significantly influenced by macroeconomic factors such as consumer spending trends, economic stability, and disposable income levels. A growing focus on pet welfare has led to increased expenditure on premium pet products, reflecting broader economic conditions. Fluctuations in inflation and interest rates can impact consumer purchasing power, making affordability a key concern. Additionally, supply chain dynamics and trade policies affect product availability and pricing. The rise of digital payment solutions and online shopping habits further enhances market growth, as consumers seek convenience in their pet food purchases.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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