Pet Food - Germany
- Germany
- Revenue in the Pet Food Market is projected to reach €1.61bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 5.97%, resulting in a projected market volume of €2.03bn by 2029.
- With a projected market volume of €19,020.00m in 2025, most revenue is generated in the United States.
- In the Pet Food Market, the number of users is expected to amount to 18.9m users by 2029.
- User penetration will be 21.7% in 2025 and is expected to hit 25.8% by 2029.
- The average revenue per user (ARPU) is expected to amount to €103.80.
Analyst Opinion
The Pet Food eCommerce Market in Germany is experiencing mild growth, influenced by factors such as the increasing pet ownership rate, a shift towards online shopping, and growing consumer awareness of premium pet nutrition options available through digital platforms.
Customer preferences: Consumers in Germany are showing a marked preference for personalized and sustainable pet food options, as the demand for transparency in sourcing and ingredients rises. This trend is further fueled by younger, environmentally conscious pet owners who prioritize ethical brands and organic products. Additionally, the convenience of online shopping is reshaping purchasing habits, with subscription services gaining traction for their ease and reliability. As lifestyles become busier, tech-savvy consumers increasingly seek tailored nutritional plans for their pets, reflecting a broader trend towards customized wellness solutions.
Trends in the market: In Germany, the Pet Food eCommerce Market is experiencing a surge in demand for personalized nutrition solutions, reflecting a shift towards tailored pet care products. Eco-conscious pet owners are increasingly favoring brands that highlight sustainable sourcing and organic ingredients, creating a competitive landscape for ethical brands. Additionally, the convenience of online shopping is revolutionizing consumer habits, with subscription models becoming popular due to their reliability and ease of use. This evolution signals a significant opportunity for industry stakeholders to innovate in product offerings and enhance customer engagement through digital platforms.
Local special circumstances: In Germany, the Pet Food eCommerce Market is influenced by a robust regulatory framework emphasizing animal welfare and food safety, which shapes consumer trust and brand loyalty. The country's strong cultural focus on pet ownership as part of the family drives demand for high-quality, nutritious products. Furthermore, Germany's diverse geography fosters regional preferences for specific pet foods, thereby encouraging local brands to innovate in niche segments. This unique blend of regulations and cultural values positions the German market distinctly within the broader pet food landscape, promoting growth in ethical and customized offerings.
Underlying macroeconomic factors: The Pet Food eCommerce Market in Germany is significantly shaped by macroeconomic factors such as the overall economic stability, consumer spending habits, and the increasing trend towards online shopping. A strong national economy, characterized by low unemployment and rising disposable incomes, empowers consumers to prioritize quality pet food, thereby boosting online sales. Additionally, global trends toward sustainability and ethical consumption are influencing purchasing decisions, prompting brands to innovate in premium and eco-friendly product lines. Fiscal policies that support eCommerce growth, such as reduced VAT for online sales, further enhance market accessibility. This combination of economic health and evolving consumer preferences fosters a dynamic and competitive pet food eCommerce landscape in Germany.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators