Pet Food - Asia
- Asia
- Revenue in the Pet Food Market is projected to reach €13.73bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 10.04%, resulting in a projected market volume of €20.13bn by 2029.
- With a projected market volume of €19,020.00m in 2025, most revenue is generated in the United States.
- In the Pet Food Market, the number of users is expected to amount to 0.9bn users by 2029.
- User penetration will be 18.2% in 2025 and is expected to hit 21.7% by 2029.
- The average revenue per user (ARPU) is expected to amount to €18.81.
Analyst Opinion
The Pet Food eCommerce Market in Asia is witnessing considerable growth, fueled by factors like the rise in pet ownership, increased online shopping trends, and a growing demand for premium pet products, reflecting a shift in consumer purchasing behavior.
Customer preferences: Consumers in Asia are increasingly prioritizing the health and well-being of their pets, leading to a surge in demand for high-quality, organic, and functional pet food products available through eCommerce platforms. This trend is influenced by a younger demographic of pet owners who view pets as family members, driving the purchase of premium and specialty items. Additionally, the rise of urbanization and busy lifestyles has prompted consumers to seek the convenience of online shopping, further fueling growth in the Pet Food eCommerce Market.
Trends in the market: In Asia, the Pet Food eCommerce Market is experiencing significant growth, driven by a rising awareness of pet health and nutrition. Consumers increasingly favor high-quality, organic, and functional pet food, particularly among younger pet owners who treat their pets as family members. Digital platforms are becoming essential as urbanization and busy lifestyles push consumers toward the convenience of online shopping. This trend not only highlights the importance of premium products but also signals opportunities for brands to innovate and engage with a health-conscious audience, influencing supply chain strategies and marketing approaches across the industry.
Local special circumstances: In China, the Pet Food eCommerce Market is fueled by the rise of affluent pet ownership and a strong inclination toward premium products, influenced by rapid urbanization and changing lifestyles. Meanwhile, Japan values tradition, leading to a preference for high-quality, locally-sourced ingredients in pet food, with consumers prioritizing health and safety standards. In Indonesia, cultural beliefs around pet care are evolving, promoting online shopping for convenience amidst busy urban life. South Korea emphasizes innovation, with tech-savvy consumers embracing smart pet products, shaping a dynamic eCommerce landscape that prioritizes quality and convenience.
Underlying macroeconomic factors: The Pet Food eCommerce Market in Asia is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization, and shifting consumer preferences towards premium products. In China, economic growth and a burgeoning middle class are driving demand for high-quality pet food, while fiscal policies that promote consumer spending further bolster this trend. Japan’s stable economy enhances consumer confidence, leading to a preference for locally-sourced, health-focused pet food. In Indonesia and South Korea, rapid urbanization and technological advancements support the shift to online shopping, reflecting changing lifestyles and the increasing importance of convenience in pet care.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators